How to launch a corporate training program efficiently


Here are some essential components to help launch your corporate training program effectively:


1. Target Audience

Unfortunately, there is no one size fits all training program. A training program is designed to enhance an individual's existing skills and develop new ones in order to improve their own productivity and contribute to the overall growth of the business.

What should you consider?

  • Employee availability

  • Various Employee levels such as supervisors, sales and marketing professionals etc.

  • Set a goal, ex. after employees finish the training program, there should be increase 10% sales

2. Identify the corporate training needs Next, consider the existing skills of your employees, and where do you see a skill gap? You should gather all the employees' information and make an evaluation of the current proficiencies and deficiencies to help streamline the direction of the corporate training program.


3. Decide on the type of training program

There are different types of career training programs that have their advantages and disadvantage. You should determine which type of training program is best suited for you and your corporate needs.

Examples of training programs include:

  • Classroom or workshop style

  • Webinar or in-person training

  • Internal or outsourced training programs

  • One-on-one or group training sessions

  • In-house or rent conference space


4. Determine training course objective

What is the point of the training course? People don't want to be involved in a training course when it doesn't interest them or advance them in their careers.

  • Take your time to brainstorm a clear objective and outline the program

  • How much you are willing to invest, and what you want to gain in the long and short term.

  • Consider time, money, effort, and commitment

5. Strategize and plan

Start with brainstorming and what objectives you want to attain, the tactics you want to utilize in order to impart the knowledge and information, and a timeline in which you want to accomplish it all. It will help you establish what is ineffective and effective in your current training program, and what can be improved or changed. You should also decide which medium you would like to use such as a presentation or interactive sessions. Do you want the program to include online learning or hands-on workshops?


6. Track and analyze progress

Finally, when you decide on the route you desire, you need a way to ensure you are launching an effective training program through tracking and assessing progress. Therefore, you can figure out what is working effectively and what needs improvement. You can choose a learning management system that can track and provide data for you to analyze. The corporate training programs provide engaging and interesting content that can be effective for their career development.